The government is using takeaway chicken boxes to communicate an anti-knife crime message to young people.The Home Office's #knifefree branding will appear on more than 300,000 boxes used by fast-food chains.
The packaging will also display real-life stories of those who have been successfully diverted from knife crime through activities such as boxing.
In some of the shops taking part, the campaign will appear on video screens.
The Home Office says that the targeting of takeaway chains is part of a broader bid to tackle the rising problem, as part of its serious violence strategy.
The number of people stabbed to death in the UK topped 100 in the first six months of the year.Chicken shops around the country are supporting the government's #knifefree campaign
source children young people now