The new toolkit aims to “provide a grounding not just in fundamentals and tactics but also to share inspirational case studies from across the not for profit sector - without mentioning the Ice Bucket Challenge...”

There are eight chapters covering topics such as:

  1. Social Media Strategy
  2. Putting social into action
  3. How to grow your social network
  4. How to campaign and fundraise with social
  5. Social media style and consistency
  6. Social analytics and advertising
  7. Employee social media
  8. The future of social medila for non proftis

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