POP (People Over Profit) plans to be the only airline at launch to fly non-stop from the UK to two of India’s key secondary cities – Amritsar (Punjab) and Ahmedabad (Gujarat), with its People Over Profit (POP) proposition seeing passengers consulted when booking regarding their preferences over which of the community causes on offer they wish POP to support.

In the first instance, all of POP’s charitable giving will be made through the Charities Aid Foundation (CAF), with plans for the establishment of a dedicated charitable foundation. In addition, the airline is seeking to neutralise its carbon footprint in ways that will also help its community projects.

Rewards-based crowdfunding to raise £5m for POP will start early this month in association with Trillion Fund Ltd, and will continue for 60 days. The crowdfunding campaign involves raising start-up funds for the company via the pre-sale of POP Gold Passes, each priced at £500. The first 10,000 Gold Pass holders will win one free off-peak return seat to any POP destination and will, for the following five years when flying with POP, be entitled to a range of VIP benefits both on the ground and in the air, such as extra luggage allowance, and free and unlimited ticket name changes.

The first POP flight is expected to depart from Stansted Airport in Q4 this year to Amritsar using a 378-seat all-economy Airbus A330-300 aircraft in POP livery. POP initially plans to operate three services weekly to both Amritsar and Ahmedabad.

source ukfundraising 09.06.16