Collect donations on Facebook with the donate button
The donate button is a quick and easy way to raise money. Individuals and nonprofit Pages can attach the donate button to Page headers and posts, including video, photo or text.
Empower supporters with Facebook Fundraisers
Millions of people are connected to nonprofit pages on Facebook. Many are eager to give money to causes they care about. With nonprofit fundraisers, people can raise funds and awareness for their favourite nonprofits in a forum they know and frequent. Fundraisers allow people to set up a dedicated Page to tell others about their preferred nonprofit and its mission and encourage them to rally around a targeted fundraising goal. People can reach their friends where they are – on Facebook – and build momentum for their cause with quick donations and easy sharing. Supporters with a birthday listed on Facebook can even create a birthday fundraiser through a simple prompt.
Engage supporters with Facebook Live
Collecting donations during a Live broadcast has become a powerful tool for fundraising. Ariana Grande’s benefit concert to honour victims of the Manchester terror attack used donate buttons in Facebook Live to raise more than USD $450,000. Individuals and verified Facebook Pages can add the donate button directly to Live broadcasts to raise money for a nonprofit on their iOS device. Android users who have created a nonprofit fundraiser can attach their fundraiser to their Live broadcasts. Anybody watching the Live broadcast can donate as they watch, or after the video ends and is posted on their Page.
Nonprofits that have signed up directly for Facebook’s fundraising tools pay a 5% fee on each donation. 3.5% covers costs of nonprofit vetting, language translation, fraud prevention, operational costs and payment support and 1.5% covers payment processing. Facebook’s goal is to create a platform for good that’s sustainable over the long-term, and not to make a profit from our charitable giving tools.
Charities can sign-up and learn more at https://donations.fb.com/