The Childhood Trust

The Childhood Trust is London's child poverty charity, dedicated to alleviating the impact of poverty on children and young people living in the capital. The Childhood Trust offers financial support to children’s charities in London through matched-funding campaigns - matched funding incentivises donors to support your charity!   

They are looking for charities that have an existing supporter base and an appetite to engage with them and with the public. Charities who are most successful in their campaigns, have an active trustee board or major donors who are prepared to make pledges to kickstart the project.   

Charities who participate in campaigns receive:  

  • Workshops on how to run a successful fundraising campaign, including topics such as how to formulate your campaign messaging and how to use social media effectively  
  • One-to-one support on any aspect of the campaign  
  • Connections with other charities working with children and young people across London  
  • Raised profile and visibility through broader campaigns, events and other activities to raise awareness of the issues around child poverty and drive traffic to the charities  

Head to or to hear about their charity partners’ experiences! Please email with any questions or for more information.