has partnered with more than 20 charities sofar including British Deaf Assoicaiton The Honeypot Children's Charity and the Royal Life Saving Society UK. The company claims to give 110% of the cost of a card to the chosen charity. Consumers are invited to choose a charity, compose an e-card, and then donate the amount that was budgeted for a greeting card for that occasion. The e-card recipient sees that the sender donated, and is invited to do the same.

source ukfundraising