Five ways to write a good business strategy – and use it

  1. Start with the end goal in mind: To create a good plan, you need to be clear on what you are trying to achieve. To what purpose are you writing this plan? What do you need the plan to achieve? What does success look like to your charity?
  2. Focus down your aims and ideas: What does your charity need to do to achieve this vision? Narrow down your vision into key social and business objectives, specifying what you are trying to achieve and what you need to do. What kind of infrastructure and resource is needed to meet the vision? An analysis of the organisation’s strengths, weaknesses, opportunities, and threats, can be a useful tool in figuring out where your effort needs to lie. Ensure your goals are realistic and timed.
  3. Involve your team: Involving the team in the creation of the vision and strategy increases ownership and develops new ways of thinking about challenges. A strategy afternoon to explore vision, current and future services, ideas, questions, and challenges, can be a powerful way to generate thought and kick-start the planning process.
  4. Operational plan: Once your strategic aims are decided, develop a meaningful operational/action plan to accomplish your goals, which covers both finance and risk. Make sure your plan to achieve these goals is SMART: specific, measurable, achievable, responsible, and timed. It is vital to have clear areas of ownership and check-in points along the way to see what is working and what isn’t.
  5. Keep it concise: It is important the strategy is as clear and concise as possible, so it is easy to follow and check in with. Consider creating a visual representation of your vision and objectives to place around the organisation space, or even within the email signature – to keep the vision and strategy live and present in everyone’s mind.

Source Miriam Cunningham, Project Manager @Pilotlight 09.07.17