Go on Croydon - Tweet
Over the last five months CVA has been working in partnership with Superhighways, Croydon Tech City, Croydon Council, GoOn Croydon and the new tech startup Do It Everyone to address this shortfall in digital skills in our borough. For us, working to support local groups, our voluntary and commmunity sector networks and the fantastic range of community action through our Community Connectors project, we see it as essential to widen access to any and all training in digital skills of everyone at every level.
Twitter Comes to Croydon Part One - 60 groups attend
Our first joint event was a full one-day workshop at Centrale run by Twitter itself to offer specialist knowledge on how Twitter works and how our groups could use it more effecitvely. More than 60 local small charities, community groups and small businesss attended the event, , including some of the Children Young People and Families' Network members such as Off the Record Croydon (@otrcroydon) and the Carers Information Service (@informingcarers).
Twice a year across the entire company world-wide, Twitter offers a unique opportunity for its staff to volunteer time as part of its #FridayforGood initiative.This means sharing specialist insider knowledge to small charities, community groups and start-ups. Through Dot Everyone, we were able to invite the London Twitter team to come to Croydon. We asked them to:
- help us to understand the basics of Twitter better
- show us the Twitter and social media tools we could use to grow business or increase support for charities
- give us the chance to ask questions from social media experts
A very big thank you to everyone who attended including our presenters and trainers.
Resources from Twitter Comes to Croydon
- Five useful Features Every Charity should know about how to use and interact with your followers on Twitter - Superhighways Blog Post
- Twitter Comes to Croydon - Go ON Croydon Social Media Coaching Sessions - Dot Everyone blog Post .
- Twitter NGO Handout - prepared by the Twitter team - it pretty much covers how charities could be using Twitter more effectively
- Voluntary Sector Reps Twitter accounts (as of June 2016)
Part two - Follow up training from Superhighways
CVA arranged two free training sessions with Sueprhighways as our delivery partners - Twitter for Beginners and Twitter Next Steps.
Representatives from 8 local organisations joined the training . They came from either the charity sector or had small businesss looking to engage with young people through sport or dance . Attendees were given the opportunity to trial new Twitter tools by connecting to CYP&FN and Health & Well-Being Board representatives on Twitter.
"Will set out a strategy and periodic campaigns now I know why I need to do this."
"I will revise our Twitter strategy and create more SMART goals to meet our objectives. I will also use analytics more regularly to monitor the impact of our tweets and make any necessary changes"
"I hope that through a more professional use of social media tools our organisation will be able to reach more people and encourage them to take use of our services"
"Excellent trainer who provided lots of one-to-one support and catered to individual needs and requirements. It was a very practical course and I have picked up lots of useful tools which we can use in our organisation to meet out goals."